A new visual identity

2017-02-16 — Bologna
The sàmara is a dry fruit with expanded pericarp that forms a membranous structure called wing. The sàmara wing uses the power of wind for a wider dissemination of the seed contained therein.

Frassinago grows, and designs its new identity around the image and the symbolic meaning of the Samara, fruit of the Frassino.

The originality of this self-narrative opens a new perspective on the over-decennial experience of Frassinago: what emerges, narrated more clearly, is a sensible twine of competences, a careful and patient look at all the vegetable evolutions and reactions, and a design attitude that punctually and naturally combines greenery and architecture.